When content is authentic, it transforms businesses. The business owner feels empowered and full,
However, when dealing with vulnerable subjects or situations, it's essential to approach content creation with professionalism and respect.
At Blended Sense, we understand the importance of creating a safe and empowering environment for on-camera talent and business owners. In this blog post, we will provide a comprehensive guide on how to film professionally and respectfully, to promote the best possible creative outcomes. Whether you're a local small business owner or the Creative Pro and Content Creator, these tips will help you navigate the world of content creation with sensitivity and expertise.
Pre-Production: Setting the Stage for a Successful Shoot Before diving into the creative aspects,. It's crucial to establish clear boundaries and expectations on set.
Here are some key considerations:
- Closed Set for Privacy: Maintain a closed set, allowing only essential personnel and individuals approved by the on-camera talent or business owner to be present in the working spaces. Designate a waiting area for others. Clearly communicate when the set is closing and ensure everyone understands the protocol.
- Confidentiality and Interview Limits: Review any confidential information and topics that are off-limits for interview questions. This step ensures that sensitive subjects are handled with care and respects the privacy of the individuals involved or speaking.
- Establishing Comfort and Respect: Create a tech-free zone and determine which areas can or cannot be filmed behind the scenes (BTS). Identify designated changing areas and schedule appropriate breaks. Respect individuals' preferences by using their preferred names, titles, and pronouns. Take the time and find them out.
Building Trust and Empowerment During Filming: During the actual filming process, focus on creating a safe, comfortable, and empowering atmosphere for your on-camera talent or business owner. Use these concepts to structure a great social environment.
- Clear Communication: Communicate openly and clearly, providing effective directions without using crude or inappropriate language. Minimize small talk and distractions to ensure a smooth and efficient Sweep.
- Planning and Preparation: Anticipate the next steps and communicate them in advance. Provide clear instructions to the on-camera talent, indicating when the cameras are on, rolling, or off. This clarity helps them feel more confident and in control with relief from the "eyes on me" syndrome.
- Empathy and Flexibility: Stay empathetic, flexible, and available throughout the shoot. Support the needs of the on-camera talent or business owner, making adjustments as necessary to ensure their comfort and satisfaction.
- Advocacy by Field Producers: Field producers play a vital role in bridging the gap between the cameras and the on-camera talent. Advocate for their needs and desires, creating a supportive and understanding environment.
Post-Capture: Maintaining Professionalism and Confidentiality even after wrapping up the Sweep, professionalism should persist. Simple adjustments help uphold a respectful approach:
- Confidentiality and Respect: Avoid discussing embarrassing moments, mistakes, or any off-putting comments about the on-camera talent or business owner.
- Treat all content captured as confidential, maintaining its privacy even after the Sweep concludes.
- Brief and Professional Goodbyes: Keep farewells short and professional, emphasizing gratitude. As it goes, you can get matched again.
As a Creative Pro featuring many first time on camera local business owners, it's crucial to prioritize professionalism and respect at a Sweep- especially so when it is featuring vulnerable content or situations with your subjects on camera. Leaning in to balancing a great social environment, creativity can flourish. Authenticity is captured. And everyone walks away proud of their work.
Empowered content resonates with an audience.
