A four-part video guide to livestreaming, from why it matters to tips for engaging streams.
In this 4-part video series, members of the Blended Sense production team are going to walk you through the concept of live streaming. Along the way you’ll learn: why live streams are essential to your brand building, how to go about doing it, and tips for creating truly engaging content. Now, let’s get started.
Video Takeaways
🌟 No matter the circumstances, the digital world is key for allowing us to stay connected
🌟 Live content will put your name on the map
🌟 Social algorithms are partial to live content
🌟🌟 Hint: That means they will increase your engagement!
🌟 Live streaming allows for market research
🌟🌟 Get to know your audience: Who is engaging with you the most?
Video Takeaways
🌟 Live streams should be a part of your overall content marketing strategy
🌟 Get the word out!
🌟🌟 Make sure to market your streams to your customers & followers
🌟 Focus more on the conversation, and less on perfection
🌟 Instagram & Facebook are the most popular live streaming platforms for small businesses
🌟 Take a deep breath… you got this
Takeaways
🌟 Instagram Live videos only stay up for 24 hours
🌟🌟 If you want your content to live longer, utilize IG TV or pre-record your content for uploading online
🌟 Chat with your team about your strategy beforehand
🌟 Context is key in order to keep your audience engaged
🌟 Play around with the Instagram features such as: filters, audience questions, screen messages, and more
🌟 All you need is a phone to make magic happen!
Takeaways
🌟 Unlike Instagram, Facebook will save your video automatically. This allows you to edit it and share on other platforms
🌟 Facebook’s algorithm favors videos that last longer than 3 minutes
🌟 Interact with your audience
🌟🌟 Encourage viewers to tag friends, leave comments, ask questions, and more
🌟 You can utilize Facebook business tools to analyze your results
For more information on how you can successfully set up your own live stream strategy, be sure to reach out to the Blended Sense team to help you get started!
The Blended Sense team has been working around the clock to understand, analyze, and strategize around the current landscape of digital marketing. If you’re looking for strategy support during covid-19, make sure to read our webinar recap on ‘How to Recover Using Digital Platforms’ and download our First Aid Kit.
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